Phakama Women’s Academy
Despite impressive qualifications, many female graduates enter the workplace with little knowledge or experience of everyday business. The Phakama Women’s Academy empowers and equips promising young women with the skills and confidence to thrive in the corporate world.
‘Phakama’ means ‘to rise’ in Zulu, Xhosa and Nguni languages.
Koo Govender, former CEO of the VWV Group and power behind the Phakama Women’s Academy says empowering through knowledge is at the heart of this industry-first initiative. “We hope to create a leadership academy to fast track much-needed workplace skills for soon-to-be graduates in our sector, particularly among women.”
The Phakama Women’s Academy has secured the participation of a number of tertiary institutions including the University of Johannesburg (UJ), the AAA School of Advertising, and the Vega School of Brand Leadership.
Over the course of five weeks, students are taught softer workplace skills not covered in university courses. Thirty-two second and third year students have been hand-picked for the course. Each has achieved marks that meet or exceed a 65% average.
Each student is mentored one-on-one by an expert in her field. Mentors offer career guidance and valuable insights into the dynamics of the workplace.
Five modules presented every week over 5 weeks include:
Module 1: Finding a Coach
Module 2: Dealing with and Shattering the Glass Ceiling
Module 3: Visualising and Crystallising your Goals
Module 4: Leading and Managing your Brand
Module 5: The Basics of Business: interview skills, CV writing, corporate dressing